I help businesses build and market their software-as-a-service (SaaS) products.

I'm a SaaS consultant, helping business owners with technical architecture, technical leadership, team building/recruiting, and operational process improvement. I run Red Piranha Labs — a SaaS business that produces SaaS tools for social media marketing and social selling. I've written over a dozen books over the past 20 years, and this is my blog.

A toxic hellstew of wrong predictions

12 October 2017 by Matt Baxter-Reynolds
As an industry, we've never once called a major trend ahead of its arrival. Why do we keep on trying to predict things?

Microsoft and the consumer space

9 October 2017 by Matt Baxter-Reynolds
Billions spent chasing the two market leaders that were so far ahead, there was no way that they could catch up.

What went wrong with Twitter?

2 October 2017 by Matt Baxter-Reynolds
Twitter was once an incredibly powerful tool for finding and working with other professionals. Nowadays, it's almost nothing but political whining.

Uber v Transport for London

24 September 2017 by Matt Baxter-Reynolds
The issue of Uber and Transport for London is about the law, the whole law, and nothing but the law.

Autoupdate hell

22 September 2017 by Matt Baxter-Reynolds
Ugh. Another case of automatic updates breaking things. Plus, Android Auto is pretty bad.
Social Selling: Techniques to Influence Buyers and Changemakers

Learn about how social networking can be used to find leads and close deals.

"It's a must read for anyone working in sales, marketing or involved in go-to-market activities." — Amazon reviewer

Death of the PC

Learn about the sociological changes that caused consumers to fall in love with their smartphones.

"I'd recommend anyone working in computing with an interest in where both the enterprise and consumer space is moving to read this book" — Amazon reviewer

Red Piranha Labs

Red Piranha Labs builds social media marketing and social selling tools.

Curation Robot

Automatically find great content to share with your audience in just ten minutes a day.

Run in the cloud? You should develop there too

21 September 2017 by Matt Baxter-Reynolds
Why are developers using local machines for development? It's simple to run your development environments on hosted servers too.

Data protection/GDPR and blockchain – on a collision course

19 September 2017 by Matt Baxter-Reynolds
Existing data protection legislation in the UK, and upcoming legislation from GDPR is fundamentally incompatible with blockchains.

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